Product Logo animation

This is one of our final production company logos, after animation was added in Final Cut. We decided not to make it too long and to keep it simple, which is why it is only 3 seconds long and has minimal animation. The first thing we did was add motions to make the two words move up and down the screen at the same time. We wanted this to be quick as to not bore the viewer.
Next, we added a quick fade for the handcuff image. We then shortened all of the layers and then added the sound. We downloaded a sound clip of a door slamming from the internet. This is to be the prison cell door slamming closed, which goes with the name 'Convict Production'.